The wraps only just came off the all-new but not-so-new looking 2012 Honda Civic at this week�s 2011 New York Auto Show, yet the Japanese automaker has already launched an advertising campaign for its popular compact model. The fully integrated national campaign is called �To Each Their Own� and it�s the creative work of Honda�s long-standing agency, RPA.
The campaign touts the idea that consumers are all different and there's a unique Civic for each of one of them, bringing attention to the variety of different Civic models. The ads feature five distinct characters, with each one of them representing a different model.
The stars are: Jack the urban woodsman who shows off the Civic Hybrid; Mitch the zombie salesman who�s into high-tech gadgets and drives a Civic Sedan; Teeny the monster college student in the fuel-efficient HF model; Aiko the young Ninja girl paired up with the Civic Si and finally, Cesar, the Champion Luchador who drives a Civic Coupe.
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