Monday, April 25, 2011

Volkswagen Group Mulls New Low Cost Brand for China


At last week�s Shanghai Auto Show 2011, the Volkswagen Group expanded its China portfolio with the official introduction of the Seat brand to the world�s largest car market. However, the German giant has more plans in store for China as the VW Group is considering the creation of a low cost brand to break through the country�s popular entry-level segment.

"We are currently evaluating with our partner First Auto Works whether we need to add a domestic brand to enter the low-cost portion of the Chinese market," said Soh Weiming, executive vice president of sales and marketing for VW Group China, at the Automotive News China Conference.

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