![](http://1.bp.blogspot.com/_FoXyvaPSnVk/TEefnaGyg_I/AAAAAAADGMw/pdd04KzvvmM/s800/VW-Fox-Ad-1.jpg)
So, how do you show off a car's redesigned interior without following traditional advertising guidelines? The answer to that question for VW's Brazilian ad agency, AlmapBBDO, was to turn inside-out (apparently via photoshop) the revised South American market Fox city car. If their goal was to get our attention, then they definitely succeeded.
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