Renault has released the first photos of its latest concept car, the all-electric DeZir ahead of its world premiere at the Paris Motor Show in September 2010. What's important about this new concept is its styling as it heralds the firm's new design direction. Its aim is to get people talking about Renault's styling again.
The DeZir project is the first to have been led by Renault's new chief designer Laurens van den Acker who took over from Patrick le Quement in 2009. Before joining Renault, the Dutch designer worked for Mazda where he was responsible for many projects including the Nagara, Ryuga and Hakaze concepts, while he has also spent time at Ford and Audi.
One of the most important design features of the DeZir is the front-end styling as according to the company, it previews the new front-end identity that is set to become a feature of all Renault models in the near future.
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