If this isn't the definition of irony, we don't know what is; the company that not only prides itself for being from Detroit but has also built its entire marketing campaign around its Motown city roots posted a tweet cursing Detroit drivers!
�I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive,� read the tweet on Chrysler�s official Twitter account earlier this morning. Shortly after, it was removed and Chrysler posted an apology.
If you�re thinking that this may have been the work of an outsider, you�re partially right. As it turns out, an employee of the social media company that runs Chrysler�s Twitter account New Media Strategies (NMS) posted the specific tweet. Chrysler quickly found out who the culprit was and not surprisingly, terminated the employee.
We can understand his / her frustration � hell, we�ve all cursed other drivers at some point, but unless the perpetrator mixed his personal account with the one he or she handles for Chrysler, the move doesn�t really make any sense. Chrysler�s official statement follows after the jump.
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