The Chrysler Group LLC is suing a three-store retailer called �Pure Detroit�, which sells locally inspired merchandise, for using the automaker�s "Imported from Detroit" slogan that premiered earlier this year in a Super Bowl commercial staring rapper Eminem. According to a copy of the lawsuit obtained by the press, Chrysler argues that the local business began selling t-shirts with the �Imported from Detroit� tag line shortly after the two-minute Super Bowl ad hit the air. The company added that it had applied to register �Imported from Detroit� as a trademark for �various uses, including branded clothing�, on January 18, 2011.
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