Commercial truck design is not something one would normally think of when discussing vehicles. Sure, there are times driving down the interstate when you think, "How is that aerodynamic?", but usually such thoughts are relegated to the "not worth discussing zone". Now that that's out of the way, let's talk truck design.
Designer Patrik Palovaara says, "It's true that truck design is largely about rational factors like aerodynamics and ergonomics. But there's also an emotional dimension. The truck's appearance is strongly linked to both its function and its identity and, by extension, to its brand."
