Up until recently, TAG Heuer was mostly known for its sport watches and chronographs but the famous Swiss company is now trying to make a name in the luxury cell phone market. And what a better way to do that than to team up with a specialized sportscar maker like Lamborghini to launch a limited edition handset Using its first mobile phone as a base, Tag Heuer came up with the Merediist Automobil Lamborghini that's said to be inspired by the Murceilago LP 640.
Housed in black titanium carbide coated 316L stainless steel casing, the hand-assembled quad-band GSM mobile phone packs a 1.9'' display made from 60.5 carats scratch-resistant sapphire crystal, a 2 megapixel camera (1,200 x 1,600 pixels), 2GB of memory, USB 1.0, media player, Bluetooth and roughly seven hours of talk time.
Add to that the Lamborghini logos and the exclusivity that comes from the limited availability as only 1963 pieces (in tribute to the year that Lamborghini's automotive division was founded) will be sold worldwide.
Neither Tag Heuer or Lamborghini have announced prices, but bear in mind that the standard Merediist starts at around $5,300 so expect to pay more for the Lambo edition.
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TECHNICAL SPECIFICATIONS
Design and finishing
316L stainless steel case with Black PVD (titanium carbide) surface treatment
316L stainless steel specific Automobili Lamborghini finishing:
Satin & polished battery cover plate with black "Automobili Lamborghini" engraving
Satin plate with limited edition number engraved
Satin camera shutter
Polished side keys
Polished top and bottom bars deco
Backlit mechanical stainless steel keypad with black PVD coating
Automobili Lamborghini selection key on key ring
60.5 carats of sapphire crystal glass on dual display screens
Automobili Lamborghini ON & OFF animations, sounds, wallpapers
Dimensions: 112mm x 46mm x 15.5mm
Weight: 160g
Performance
Autonomy: 28 days stand-by, 7 hours talk time
Imaging: 2 megapixel high-quality camera sensor (CMOS low noise) digital
camera: 1,200 x 1,600 pixels
Image quality-maximising and colour rendering software
Mechanical, automatic preview-triggering sliding camera shutter
Image formats supported: JPEG, GIF, BMP
Audio: Music playback (MP3, AAC, AAC+)
Video: Video recording and playback (H263-AMR, MPEG4-AMR, MPEG4- AAC)
End-user memory: 2GB
USB 1.0 with mass storage for easy multimedia objects exchange with PC
Network
Worldwide GSM network-compatible for best performance
GPRS class 10
Quad-band: covers all GSM countries
Hardware
2 LCD screens:
Front screen: LCD, 240 x 320 pixels, 260k colours, TFT � 1.9''
Top screen: OLED, 96 x 16 pixels
Acoustics: separate earpiece for call mode; loudspeaker for handsfree,
ringtones and music playback
Long duration battery: Li-lon 950mAh
Applications
Phonebook: up to 1,000 contacts (multi-entries and Outlook synchronisation)
Messaging: SMS, MMS
Browsing: WAP 2.0
Application: JAVA 2.0
PC synchronisation: contacts, messaging, multimedia
Apps: World clock, alarm, agenda, calendar, currency converter,
chronometer, calculator
Voice recorder
Client e-mail
Connectivity
Bluetooth: headset, car kit and data exchange profiles
Single I/O connector for charging, data exchange and wired stereo headset
via standard mini-USB
Stereo Bluetooth for audio with compatible devices
USB connection
Built-in modem
Compatible with any operator/SIM card
